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Hurley Shorts for Men
Worth a lookShows a sweet-spot price point ($30.79 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Incredible$30.79avg listing price — sweet spot $15–$100
Price range
Incredible$16.01–$64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great22%top-5 click share — an open shelf
Growth
Great+93.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,809.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 994K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns