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Hurley Shirts for Men
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$23.73avg listing price — sweet spot $15–$100
Price range
Great$10.20–$48.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,261.37avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Market size
Good$347K$347K/yr · 1.8M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Returns