57
Huggies Size 6
Launch itA $2.1M/yr market growing +0.6% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 460K searches
Avg price
Incredible$30.05avg listing price — sweet spot $15–$100
Price range
Incredible$15.93–$52.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad13,296.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand