65
huggies size 2
Launch itA $1.8M/yr market growing +0.2% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 638K searches
Price range
Great$6.50–$50.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,918.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand