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House Keychain
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($66K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$3.29–$76.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good593.68avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 126K searches