45
House Coat
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$22.38avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$9.53–$50.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,581.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 1.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale