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Horse Mask
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.58–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Review moat
Good836.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 183K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.1%return rate — above 5% kills the launch gate
Competition
Bad80%top-5 click share — a locked-up shelf
Signals High Returns