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Horse Costume
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.13avg listing price — sweet spot $15–$100
Price range
Great$11.13–$58.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great319.59avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 226K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Signals High Returns