30
Home Depot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Price range
Good$9.98–$25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,752.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 464K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand