30
Holiday
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Price range
Great$8.76–$38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,407avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 1.8M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier