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Hoka Speedgoat 6
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Great293.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$132.14avg listing price — sweet spot $15–$100
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Price range
Okay$16.88–$218.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$75K$75K/yr · 317K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale