53
Hockey Socks
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-30.5% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Good$7.89–$35.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,039.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$140K$140K/yr · 431K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand