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Hockey Shorts
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.92avg listing price — sweet spot $15–$100
Price range
Great$9.30–$102.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great444.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 107K searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Signals High Returns