41
Hockey Mask
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.41avg listing price — sweet spot $15–$100
Review moat
Great321.67avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.97–$112.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 159K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch