35
Hockey Hoodie
Skip itSoft demand (-72.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.76avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$9.94–$155.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,845.06avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 98K searches
Growth
Bad-72.6%90-day search growth — must beat 0% to launch