46
Highland Cow Costume
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.66avg listing price — sweet spot $15–$100
Review moat
Great140.48avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.04–$45.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 71K searches