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height increase insoles
Launch itA $2.4M/yr market growing +31.8% this quarter with returns at 2.4% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.4M$2.4M/yr · 1.7M searches
Avg price
Great$46.91avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$10.43–$112.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good841.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 6% kills the launch gate
Growth
Good+31.8%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale