42
Heelys
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Price range
Incredible$17.93–$88.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.37avg listing price — sweet spot $15–$100
Market size
Good$286K$286K/yr · 3.2M searches
Review moat
Okay2,798.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns