50
Heavy Duty Retractable Keychain
Worth a lookShows low returns (1.4%), but soft demand (-0.0% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Price range
Good$4.02–$25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$228K$228K/yr · 276K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,532.41avg incumbent reviews — the moat a new listing must climb