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Heated Shirt
Skip itSoft demand (-83.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$63.57avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,328.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.42–$200.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 434K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-83.1%90-day search growth — must beat 0% to launch