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Heated Jackets for Women
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$96.57avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,111.04avg incumbent reviews — the moat a new listing must climb
Market size
Good$325K$325K/yr · 3.1M searches
Price range
Okay$14.34–$199.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-86.5%90-day search growth — must beat 0% to launch
Returns
Bad16.1%return rate — above 5% kills the launch gate