40
Heart Leggings
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$6.87–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,539.33avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 92K searches
Growth
Bad-96.5%90-day search growth — must beat 0% to launch