40
Heart Keychain
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.15avg listing price — sweet spot $15–$100
Review moat
Great229.6avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.73–$103.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$213K$213K/yr · 443K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand