40
Heart Hat
Skip itSoft demand (-93.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great439.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.56avg listing price — sweet spot $15–$100
Price range
Good$8.49–$26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 61K searches
Growth
Bad-93.4%90-day search growth — must beat 0% to launch