52
Heart Choker
Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but soft demand (-14.9% this quarter) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,283.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$266K$266K/yr · 318K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.19–$185.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-14.9%90-day search growth — must beat 0% to launch