39
Head Sock
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.85avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$6.08–$161.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,931.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 51K searches