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Hawaiian Shirt
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$9.01–$40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$276K$276K/yr · 2.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,349.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Returns