52
Hawaiian Christmas Shirts for Women
Worth a lookShows demand growing +151.6% this quarter, but high returns (11.3%) keeps it on the watch list.
Growth
Incredible+151.6%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$6.36–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,299.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 92K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate