45
Hats and Gloves
Skip itSoft demand (-88.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Price range
Good$6.12–$37.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,779.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 513K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand