46
Hat Scarf
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$6.61–$53.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Review moat
Good844.09avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 202K searches
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand