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Harry Potter Shirt Boys
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Price range
Great$11.46–$29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good767.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 221K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Returns