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Hanes Black Hoodie
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$6.86–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 153K searches
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
Review moat
Bad47,456.85avg incumbent reviews — the moat a new listing must climb