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Halloween Wigs
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Price range
Good$4.20–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,619.34avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 291K searches
Signals High Returns