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Halloween Scarf
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Review moat
Great117.26avg incumbent reviews — the moat a new listing must climb
Growth
Great+87.2%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.10–$19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 54K searches