55
Halloween Purse
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.37avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$5.81–$86.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good714.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$218K$218K/yr · 1.7M searches
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale