39
Hair Band
Skip itPrices mostly outside the sweet spot ($3.16–$13.67) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$227K$227K/yr · 781K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,201.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad$3.16–$13.67cheapest to priciest tracked listing — scored on the share inside $15–$100