32
Guy Fieri
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great196.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Price range
Good$8.98–$32.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 84K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier