47
Gun Hat
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$22.28avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$12.30–$34.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,215.68avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 249K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale