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53

Guayabera Shirts for Men

Worth a look

Shows a sweet-spot price point ($25.27 avg), but high returns (11.7%) keeps it on the watch list.

Market size 37Growth 71Conversion 6Competition 89Returns 1Price range 94Avg price 95Brand share 55Review moat 48Quality gap 50

Avg price

Incredible$25.27

avg listing price — sweet spot $15–$100

Price range

Great$14.18–$93.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Growth

Good+52.9%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,686.87

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 1.4M searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.7%

return rate — above 5% kills the launch gate

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