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Gru Scarf
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good515.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Price range
Okay$6.64–$18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$125K$125K/yr · 110K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Signals High Returns