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Gru Costume
Worth a lookShows a sweet-spot price point ($28.50 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.50avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great197.75avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.10–$64.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$685K$685K/yr · 554K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Returns
Bad10.4%return rate — above 5% kills the launch gate