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Group Halloween Costumes for Adults
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Incredible51.18avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$38.15avg listing price — sweet spot $15–$100
Price range
Great$13.52–$60.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$20K$20K/yr · 1.0M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale