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Grey Wig
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$34.40avg listing price — sweet spot $15–$100
Review moat
Good1,082.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$479K$479K/yr · 1.0M searches
Price range
Okay$5.13–$179.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate