60
Grey Socks
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.99–$30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$232K$232K/yr · 282K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad15,233.6avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand