47
Grey Pants
Skip itHigh returns (16.4%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$28.17avg listing price — sweet spot $15–$100
Price range
Great$9.25–$62.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Bad5,375.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 669K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad16.4%return rate — above 5% kills the launch gate