40
Grey Crewneck
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.28–$209.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Review moat
Bad21,356.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 133K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Signals High Returns