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Green Trench Coat Women
Skip itSoft demand (-78.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Price range
Incredible$26.55–$91.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.37avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good877.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 154K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.3%90-day search growth — must beat 0% to launch
Returns
Bad21.5%return rate — above 5% kills the launch gate