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Green Shawl
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but high returns (10.5%) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.78–$33.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.56avg listing price — sweet spot $15–$100
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,605.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 193K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate