40
Green Scarf
Skip itSoft demand (-29.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay1,550.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.92–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 539K searches
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-29.8%90-day search growth — must beat 0% to launch