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Green Pants
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.47avg listing price — sweet spot $15–$100
Price range
Great$8.90–$45.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 1.8M searches
Review moat
Bad4,968.72avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
Returns
Bad18.1%return rate — above 5% kills the launch gate